Grocery Aid Barcode Fest 2025 and 2026

The Solution

For year one, we created a space where guests could tune in to tune out, with headsets offering meditation, breathwork and qi gong sessions woven around the day's schedule, a true place to retreat to amid the festival buzz.

For year two, we shifted up a gear, creating a more energising zone with disco yoga, voga and fire breathwork to lift spirits, alongside a calmer corner for positive plating, where guests could colour in Grocery Aid affirmations and take them home to plant, a small reminder of the day long after it ended.

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The Brief

To create the first ever wellness lounge for Grocery Aid's Barcode Fest, an annual celebration for over 6,500 frontline workers in the grocery industry, born during lockdown as a way of giving back to those who give so much. For 2025, we were awarded the role of creating the event's first wellness zone, working through ideas to bring a sense of calm and retreat amid the festival atmosphere.

The Testimonial

Firstly wow! Thank you for making the GroceryAid Retreat and amazing, welcoming space for all.

A huge thank you to you all.  You all came prepared, with smiles on your faces, and brought such a positive energy to the day! Even when the briefing slightly changed before the event, your patience and understanding were greatly appreciated. A lot was happening on site, and your flexibility made all the difference.On the day, we had to make a few adjustments to the wellness session, and you all adapted brilliantly. Not only did you help encourage guests to take part, but allowed them to do so whilst in the queue for glitter, which was fantastic to see!The Retreat truly is the go-to place to unwind, get glittered up, and learn more about GroceryAid—all while meeting the amazing GA team. Your help made that experience even more special for our guests.

Many thanks for hosting the GroceryAid session before opening, this went down so well and the team were so grateful. Thank you again for your time, energy, and enthusiasm.

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